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Sheena Kretzmer

Sheena Kretzmer

Sheena Kretzmer leads Digital Marketing and Channel Operations at Memcyco. She writes about digital impersonation, phishing attacks, and account takeover (ATO) fraud, with a focus on how organizations can protect customers and brand trust across digital channels. Her work explores the evolving tactics used in impersonation campaigns and how security and fraud teams can gain earlier visibility into threats targeting users during the online customer journey.

Three pink smartphones display warning, Brand Impersonation, and profile icons next to the text: “From Brand Impersonation to Account Takeover: The ATO Attack Chain.” Memcyco logo is shown.
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From Brand Impersonation to Account Takeover: The ATO Attack Chain

  • By Sheena Kretzmer

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